Hybrid project management key to project delivery in Mena, says expert

Organisations in the Midde East and North Africa (Mena) are anticipating a shift to hybrid project management approach to accelerate outcomes for project delivery, according to a flagship annual report by Project Management Institute (PMI), the world’s leading authority for project professionals. Around 77% of organisations surveyed in Mena are expecting an increase in the flexible and adaptive hybrid management practices over the next 5 years, it revealed.  The findings suggest that organisations should focus on empowering flexibility that optimizes team collaboration, innovation, agility and efficiency to gain and maintain competitive advantage. And they can do so without worrying about negative impacts on project performance.  For many teams, that is a fit-for-purpose, hybrid management approach – one that blends both agile and predictive tools and methods. Organizations need to create an environment of continuous learning and support that makes this possible, it stated. Around 72% organisations in Mena currently use the linear-run or traditional project management methodologies, stated PMI in its 15th annual Pulse of the Profession report, which details key findings of its annual survey of project professionals and project leaders around the world,  The annual report also shed light on another critical aspect fundamental to organisations’ ways of…

Project achieves significant results in improving breast cancer management

A workshop was held to review the project on improving access to innovative therapies for high-risk breast cancer patients at key hospitals after three years of implementation in Việt Nam. HÀ NỘI — A project has achieved significant results improving breast cancer management in Việt Nam by raising the community’s awareness, increasing early diagnosis to enhance treatment capability and building a diagnosis and treatment database. A workshop was held to review the project on improving access to innovative therapies for high-risk breast cancer patients at key hospitals after three years of implementation in Việt Nam. The five-year project was jointly implemented by the Vietnam Medical Association (VMA), the Ministry of Health and Roche Pharma Vietnam from 2020 to 2025. At the event, Associate Professor, Dr. Nguyễn Thị Xuyên, President of the VMA, said: “Every year, Việt Nam reports over 24,500 new breast cancer cases and more than 10,000 deaths, most of whom are women. Addressing this problem, the joint project was the very first strategic initiative targeting breast cancer in Việt Nam. “The project achieved significant progress in all of four key pillars: Awareness campaigns on breast cancer reached more than 7 million. Breast cancer early-stage diagnosis rates soared from…

Sony Music Japan to Shut Down Prism Project ‘Virtual Talent Management Agency’

Sony Music Japan is officially shutting down its Prism Project “virtual talent management agency” less than two years after holding related auditions. The Sony Music Entertainment division revealed the quick-approaching Prism shutdown via a formal release. Founded by a company called Anotherball in 2021 and brought into the Sony Music fold during 2022, Prism was at the time of the mentioned auditions aiming to “push the boundaries of the virtual talent space.” “VTubers are a character, a talent, but at the same time, also a talented human being,” Sony Music Japan and Prism spelled out in August of 2022, with “VTuber” referring specifically to individuals who create and release YouTube content via virtual avatars. Now, with the non-fungible token space and presumably the adjacent virtual-artist sphere having cooled, Prism is set to cease operating at March’s end, Sony Music Japan relayed. At that point, the rights behind the 18 digital entities on Prism’s roster will revert to their creators, fueling “independent talent activities” on the same YouTube and social accounts moving forward.

Project Managers back UK’s Net Zero goal but call for action on skills gap

A new survey by the Association for Project Management (APM) reveals optimism among project professionals regarding the UK’s ability to achieve its 2050 net zero target. However, the survey also highlights concerns over the project management talent pipeline needed to deliver these critical initiatives. The poll of 1,000 project professionals, conducted by Censuswide, found that 91% are confident the UK will meet its legally mandated 2050 net zero target. Confidence stemmed primarily from actions taken by both their sectors and companies (48%), followed by government measures and legislation (43%). These findings come amidst ongoing government efforts to decarbonise the economy, including the 2023 Net Zero Growth Plan, though recent policy adjustments have drawn some criticism. Despite this optimism, 61% of respondents expressed concerns about the adequacy of the project management talent pipeline for future net zero projects. This concern aligns with APM’s previous survey, which identified an 83% perception of a skills shortage within the profession. “Project managers are at the forefront of the UK’s transition to net zero,” said Andrew Baldwin, Head of Policy and Public Affairs at APM. “They shoulder a wide range of responsibilities – from strategic planning to resource management – while tackling complex challenges like…